In Spring 1938, Greta Garbo vanished from Hollywood. She had travelled with her then lover Leopold Stokowski to a secret hideaway in Ravello, on the Amalfi coast: the Villa Cimbrone, overlooking the azure sky and sea, the gardens blooming with roses. Years later this villa would become a hotel, with Garbo's stay commerated by the a plaque that reads, “Here, in the spring of 1938, the divine Greta Garbo, fleeing the clamour of Hollywood, experienced, with Leopold Stokowski, hours of secret happiness."
The phrase 'hours of secret happiness' is what inspired Marina Sersale, founder of Eau d'Italie, to find this smell: of love, the sea, the sky and the romantic rose. Every Eau d'Italie perfume has a colour associated with it, and this is unmistakably blue and pink. Notes of white tea and lychee give their freshness to an infusion of romantic Damask rose, while the base remains as cool as the sea, with cedar and ambrox, a molecule developed by Firmenich.
"When I saw Greta Garbo's private wardrobe I was amazed - all pink, blue and biscuit tints. One always thinks of her in black and white, but she wore lots of blue to show up her huge blue eyes: she was ruled by colour! She had a few Renoirs and chose all the paintings by colour. Her New York apartment was furnished in rose and moss green. During her affair in the 1930s with Cecil Beaton, she kissed a yellow rose and gave it to him. He dried it and framed it, so that 'Garbo's rose' was always on his bedroom wall.." James Craven