L'Eau d'Armoise

Serge Lutens

L'Eau d'Armoise



Mugwort, wormwood or - more poetically - artemisia grows unseen but pungently in many British gardens. Cascades of silvery grey-green feathery foliage exude a richly aromatic herbal scent. Renowned for its many medicinal properties, mugwort is rich in medieval myth  - it is said to have sprung from the scaly trail of the Serpent in Eden. Here we plunge deep into the heart of its powerful, aromatic scent with the green freshness of bergamot and the smoky-sweet spiciness of immortelles.

The notes

TOP: Artemisia from Marocco
HEART: Bergamot
BASE: Immortal Flower


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Serge Lutens
Serge Lutens

Serge Lutens is an iconic figure in the world of perfume, coiffure, cosmetics, photography and style. Now, tireless and still revolutionary at nearly 80, he has dominated the world of cutting edge fashion since the 1960s. These were the heady days when he took Vogue magazine by storm and created maquillage for Christian Dior; then later for Shiseido. In 2000 he launched his own luxury perfume line which revolutionised the concept of niche perfumery.

Modest, enigmatic, elusive Serge has lived for decades in Marrakech, city of his inspirations and obsessions.