Ancient Rome was given a secret name to protect the sanctity of the Eternal City from the malevolence of her enemies. That name, it is now revealed, was Love - 'Amor': 'Roma' spelled in reverse. This legend has inspired the creation of Eau d'Italie's latest and most romantic perfume. Graine de Joie is a hymn to the pleasures of physical love and langorous sensuality. Radiant sparkling top notes of pomegranate ( the fruit fatally eaten by the goddess Prosperpina) & scarlet and crimson fruits herald a sweet intense heart of freesia and praline. The soft cedar and musk base is bewitchingly clinging and pervasive, like the magic aura of Rome herself.
Eau D’Italie, the essence of Italy: a luxurious collection of fragrances and body care products inspired by Italy and born in Positano, on Italy’s Amalfi coast, in 2004. The founders , Marina Sersale and her husband Sebastian Alvarez Murena, created the first fragrance Eau D’Italie to celebrate the 50th anniversary of Marina’s family award-winning Hotel Le Sirenuse. In the following years more fragrance and body care products followed.
Today the brand is distributed in the most exclusive fragrance shops and stores all over the world. Now there is a luxurious collection of fragrances that are the essence of Italy, a journey of the senses through the Italian landscape, art and history. Each journey is unique, each fragrance an unforgettable voyage of discovery that brings with it – every time – a small part of Italy.