Last Wednesday (10th October) we held a wonderful Press Event which gave a rare insight into the stories behind three of our exclusive brands. The intention was to demonstrate the diversity of the fragrance industry and to raise awareness of our perfumery.
Hosted by Helen McTiffen, who was joined by Les Senteurs' own James Craven, the evening included a private Q&A session with representatives from Parfums Dusita, Les Bains Guerbois and Tauer Perfumes.
Parfums Dusita, launched in 2015, has been hailed as an essential new classic brand of French haute perfume. Self-taught perfumer Pissara Umavijani is inspired by a Siamese paradise of pure delight and contentment; as well by as the beautiful and philosophical poetry of her father.
Established in 2004, Andy Tauer is known for creating exceptional fragrances. Independent, self-trained and uncompromising, he surprises with perfumes beyond the ordinary.
With a long and varied past, Les Bains Guerbois was the reinvention of Jean-Pierre Marois. The collection of eaux de parfum evokes an olfactive journey through the Les Bains’ rich and interesting past.
Representing each brand were Pissara Umavijani of Parfums Dusita, Lynorette Morsch representative of Les Bains Guerbois, and Andy Tauer of Tauer Perfumes; all three individuals brought a unique and fascinating perspective to the discussion. They each elaborated on their inspirations and the creative processes which led to the scents in their collections. Each of these special guests expressed the different personal, cultural, and creative backgrounds to the process which brings the different collections to life.
Pissara spoke of her scents as the result of an artistic collaboration, comparing the process of creation to the composition of music, and often referring to the spare and exquisite poetry of her father as her inspiration.
Despite Andy’s scientific engineering background, his mind-expanding perfumes have definitely captured the world's imagination. He referred to his ‘genie’ that provides a magical source of creative ideas; and he highlighted how random this inspiration can be at times. Lynorette revealed Les Bains Guerbois’ emphasis on the power of scent to conjure up specific associations in one’s mind. She explained that the brief to the perfumers with whom Les Bains work focused on colour and imagery rather than how the scent might technically smell.
We welcomed interrogation from a live Instagram feed: one particularly interesting question was:
“Could you name a favourite perfume created by an artist other than yourself?”
Pissara explained that she really loves historic perfumes such as Diorissimo by Edmond Roudnitska. Andy revealed that he loves Knize Ten because of the fact that it is almost 100 years old and yet remains “pretty much intact”. Lynorette explained that she actually has a number of different perfumes that she loves: Heeley’s Cocobello for the summer months; and her “latest crush - Milky Musk by Parle Moi de Parfum”. For its lavender notes she nominated Kilian’s Taste of Heaven; and Frederic Malle’s Dries van Noten for the interesting use of synthetic sandalwood.
All our guests gained valuable insight into the stories of different brands and the various aspects of perfumery they draw upon.
Here’s what a few of them had to say about the evening:
“Those three brands, I have to say, are three of the best fragrance brands I’ve seen in a while.” – Sophia Charalambous, Victoria Magazine
“Just wanted to say many thanks for a fantastic evening. Thoroughly enjoyed it and found the questions and answers really interesting” – Tara Smith, A Bottled Rose
“Thank you for having us - was a great insight into the three brands” – Manni Sahota, Khush
If you would like to know more about these three brands, and the other brands that are in the Les Senteurs selection why not book a personal consultation or come by our Elizabeth Street boutique?
