Ex Idolo was founded in Mayfair, London in 2013 by Matthew and Tatiana Zhuk. The core concept behind our creations is showcasing rare and precious materials within sympathetic compositions. Their careful sourcing of the world’s finest and rarest aroma materials transforms each bottle into a portal, offering a glimpse into an elusive and secret world. Their style is rather not to be predictable, but to tell each olfactive story individually, and faithfully. Ex Idolo offers a truly artisanal experience that reflects the traditions of classical perfumery; using rare natural materials, hand packaging and small batch quality control.