Homo Elegans was founded by Francesco Gini and Maurizio Piazzi to create an innovative, independent and contemporary brand with high poetic and cultural value. Through its creations, Homo Elegans tells of the evolution of the human being towards beauty. The perfumes are inspired by peculiar characters and figures that, thanks to their identity, choices and ways of expression, gave a specific contribution to humanity by helping it to achieve a step towards this evolution. This is the portrait of a new human being knowing exactly how to accept himself with the aim to expand freely all the hidden potential. Innovative olfactory harmonies are researched and they decide to use a high concentrations to support the strong identities of the concepts.