What is in a name? This one was once Exemplaire Unique but has fashioned a new name: Couleur Primare.
Never before has anyone come so close to the true scent of freshly-washed laundry! It’s a moment of well-being, where the body and soul are pampered by the tantalizing whiteness of this miraculous antidote to dark thoughts and blue moods. Jasmine, musc and aldehydes make everything fresh, new, and joyous in this perfume. It's order, harmony and cleanliness is almost animalic.
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In this collection of highly-concentrated fragrances (eau de parfum), bending the solifloral rule that is often the norm in niche perfumery, like a shifting immateriality, a return to the basics, to harmonious forms, an accepted respect of academic codes occasionally punctuated by a few dissonances created through instinct.
These compositions are smart, studious, casual, and classical and then suddenly, something comes to transform it all with gay abandon, so as to give voice to the random poetry of sensations.
These perfumes, full of ease and comfort, have the gift of infusing personality and heightening allure.