James Heeley's Vetiver Veritas is a unique perfume event. 100% natural and 72% organic, this is a deep, complex and revelatory vetiver with superb depth and sillage which uncovers notes of sweet dry grass, sun-fed earth, mint and grapefruit in one of perfumery's most ancient and legendary oils. Heeley uses over 90% of Haitian vetiver to create this darkest and most radical of fougeres. The organic alcohol in which the formula is suspended is of rye and lavender: the best-kept secret is the way in which the orthodox olfactory pyramid appears inverted, with the golden citrus notes appearing at the base rather than the top of this stupendous scent.
With time his beautifully constructed, natural, light scents evolved into more complex creations such as ‘Cardinal’, ‘Cuir Pleine Fleur’ and his more recent collection of ‘Extraitde Parfum’.
As an autodidact, his continually evolving work now contains a varied collection of unique and vibrant scents, each made according to the art of traditional French perfumery.