Woody Perfecto / 107

“The brand name is a clear declaration of intent: to talk about perfume and nothing else. When you spend your life imagining and composing for others, you sooner or later want to create your own dreams and share them, ideally with your children first of all. And then with others.” - Michel Almairac, born and raised in Grasse, creator of nearly 200 perfumes for world-famous houses and now head of Parle Moi de Parfum.

Michel Almairac's sons Benjamin and Romain have created a Paris space in the rue de Sevigne where their own brand and their father's creations dazzle, mesmerise and entrance. Parle Moi perfumes are polished like precious stones: colourful, rich and dramatic. Intrinsically precious; aesthetically fulfilling.